GHL SaaS & white-label sub-accounts
A complete, brand-swapped GHL environment you can resell: your logo, your colours, your pricing, your onboarding.
- Brand-swapped funnels
- SaaS billing setup
- Client onboarding
- Per-client reporting
Systems that work while you sleep.
I build GoHighLevel and AI automation for agencies and service businesses: white-label SaaS sub-accounts, AI voice agents, review engines, pipelines and reporting. Every lead answered in seconds. Every opportunity visible.
00In short
An AI automation and
GoHighLevel specialist
GoHighLevel (GHL) is an all-in-one white-label platform combining CRM, funnels, calendars, workflows and reputation tooling. I build it into systems that capture, qualify and convert leads without a human touching every message.
0
Workflows built
& shipped live
0
SaaS sub-accounts
architected
0s
Median AI first
response time
0K
Pipeline value
in one quarter
01Services
Four things I build,
done properly
Every engagement starts with your lead flow, not a feature list. Here is what that turns into, most of the time.
AI voice agents & missed-call recovery
Answer every call in under ten seconds, qualify it, book it into the calendar and route it, including nights and weekends.
- 24/7 inbound answering
- Missed-call text-back
- Call transcription
- Lead tagging
Review engines & reputation
Conditional, multi-location review request workflows that ask the right platform at the right moment, and never annoy customers.
- Google & Trustpilot routing
- Sentiment branching
- Review-gate pages
- Post-service requests
Pipelines, dashboards & revenue reporting
Opportunity architecture that reflects how you actually sell, with dashboards that answer one question: where is the money?
- Opportunity pipelines
- Stage-conversion reporting
- Source attribution
- Weekly summaries
02Selected work
Systems already
earning their keep
Real builds across real estate, home services, coaching and agencies. Names and figures as published in each account.
Showing all 14 projects.
Vellux Real Estate
Listing-site funnel wired into an AI voice agent that qualifies, books and creates opportunities straight from a call. Reporting rebuilt around pipeline value instead of raw lead counts.
72Opportunities
356KPipeline
23.6%Conversion
Nurture
A form-submitted trigger that branches on whether the contact replied, stops the follow-up when they do, and otherwise walks them through a day-one, day-three and booking-check sequence.
2-wayBranch logic
3-stepEmail series
Grace IDAA
High-ticket inbound handling for a specialist trade. Remove tag, add tag, condition, then opportunity creation with named notification alerts and an SMS fallback when nobody picks up.
11Day/night routing
0Leads lost
Click Me Marketing
Sub-account architecture for a marketing agency: multiple client SaaS sub-accounts, agency-level reporting, and reselling and rebilling visibility across the whole book.
21Sub-accounts
1Agency view
Arborist Direct Glasgow
Budget-gated qualification for a tree-care business. Inbound webhooks run a budget check, then split into lead, pictureless lead and never-contacted branches, each with its own tags and confirmation message.
3-wayBudget branch
24/7Intake
Coaching Sales
Pipeline and funnel rebuild for a sales team: clean opportunity stages, weighted totals, stage-distribution and next-step-conversion reporting the team actually opens each morning.
5Stages
100%Win rate
Agency revenue dashboard
A single view over the whole agency account: total revenue, monthly recurring revenue, new customers and revenue split across SaaS, reselling and rebilling.
3Revenue streams
1Dashboard
Call Book to opportunity
Appointment-driven opportunity creation. A wait step holds the record open, the opportunity is created or updated, and the right person is notified by name.
AutoOpportunity
NamedAlerts
Review Gate
A multi-branch review request engine. Each location follows its own path, so reviews land against the correct profile instead of being scattered.
MultiBranch logic
AutoRequest
Inbound webhook routing
External events arrive by webhook, hit a condition, and are tagged before continuing. The safe path for third-party data that does not fit a standard form trigger.
WebhookIntake
AutoTagging
Appointment approval flow
Appointment outcomes are checked, routed and confirmed automatically, with internal notifications and a clean stage update for every booking.
4Outcomes
AutoStage update
Multi-site branch tree
One workflow fanning out across many locations at once. Built for operators running dozens of branches from a single GoHighLevel account.
9Branches
1Workflow
Lead capture automation
Five lead sources converging on one condition block: contact created, Google form submitted, booked appointment, GHL form submitted and an inbound webhook, each with its own follow-up path.
5Lead sources
1Condition block
Consent and DND restriction
Communication consent enforced properly. Email, SMS, overall and DND restrictions are evaluated and recorded, so outreach stops the moment someone opts out.
4Restriction types
100%Enforced
03Process
From chaos to
running system
A predictable four-step engagement. You always know what happens next and what you get at the end of it.
01 / Map
Find the leak
We map every entry point, ads, forms, calls and referrals, then find where leads go quiet between the first touch and the booked call.
02 / Build
Construct the machine
Funnels, workflows, AI voice handling, pipelines and dashboards are built and stress-tested with real submissions, not placeholder data.
03 / Prove
Measure honestly
Every workflow reports back into the CRM with source, outcome and cost. You see what worked, what did not, and what it produced.
04 / Hand over
You own everything
Documented walkthrough, Loom recordings and full admin access. No lock-in, no monthly hostage fee to keep the lights on.
04Questions
Straight
answers
The questions I get asked most, answered properly rather than in marketing.
What is GoHighLevel (GHL)?
GoHighLevel, usually shortened to GHL, is an all-in-one white-label marketing platform that combines a CRM, funnel builder, appointment calendar, workflow automation engine, reputation management and membership hosting.
Agencies can resell it under their own brand through SaaS sub-accounts, so a client never sees the GoHighLevel name, logo or pricing.
What does a GHL expert actually build for a business?
Typically four things. Branded funnels and landing pages that convert. Automation workflows that respond to every lead in seconds booking, texting, tagging, opportunity creation and internal notifications. Opportunity pipelines and dashboards so revenue is visible. And reputation and re-engagement engines that pull reviews and revive old leads.
A GHL SaaS agency adds a fifth layer: white-label sub-accounts so the entire stack can be resold under another brand.
How much does a GoHighLevel build cost?
A focused lead-handling automation for one business typically runs from £1,500 to £4,000 depending on how many funnels, workflows and integrations are involved.
A full white-label GHL SaaS sub-account built for resale is usually £6,000 to £15,000, because it needs its own branding, product catalogue, client onboarding sequence and reporting layer. Ongoing optimisation retainers generally start around £500 per month.
How long does it take to build a GHL automation system?
Most single-business builds go live in two to three weeks: discovery, funnel design, workflow construction, testing with real submissions and a handover walkthrough.
A full white-label SaaS sub-account takes four to eight weeks because of the extra layers product packaging, client onboarding automation, permissions and reporting.
Can AI automation replace a receptionist or call handler?
For answering, qualifying, booking and routing largely yes. AI voice agents handle inbound calls 24/7, book straight into calendars, capture the lead in the CRM and route it to the right person.
They are not a replacement for a human handling complex objections, angry customers or high-value negotiations. The strongest setups pair an AI voice agent with an instant text-back to the human team, so nothing falls through.
Do you work with agencies that resell GoHighLevel?
Yes white-label sub-account architecture is a large part of the work. That includes brand-swapped funnels and emails, a product catalogue, automated client onboarding, per-client reporting, and permission structures that let an agency run dozens of client locations without manual duplication.
05Book a call
Let's findyour leak.
Thirty minutes, no pitch deck. We map your lead flow live and you leave with the exact automation worth building first even if you never hire me.